Old Media Just Doesn’t Understand

Today, my grandfather pointed me in the direction on a interesting showcase article on a camera, knowing that I was looking at buying a similar one. The article talked about the Canon 40D with a lens for £499.99! knowing this looked like a good deal I went to the website which the article pointed too. Empire Direct and saw the camera being offered for £816 - quite a big price difference if you ask me.

So I logged onto the newspaper’s website (The Telegraph if you were wondering) looking for an email to contact them about the mistake. I scoured the whole website looking for a way to contact them via email. During this I found a very similar article about the 400D which had been showcased. I noticed that they hadn’t mentioned that fact that the successor to this camera had been announced so I was also looking at mentioning that to them also.

Well… there is a way to contact them. A letter. A LETTER!?! To contact someone about their website! That is the most ridiculous thing I’ve heard in a long time. This boggles the mind… I mean it just doesn’t make sense to me.

If you wish to contact someone featured within the paper, a journalist regarding an article or the Editor, please address a letter to them c/o the relevant desk, i.e. Travel, Features, News, etc., Telegraph Media Group, 111 Buckingham Palace Road, London SW1W 0DT. A reply is not guaranteed in the event of an editorially related enquiry or comment.

I am aware that this quote mentions the print publication but this the only possible way of contacting them that I could find. `Maybe there is an email address hidden away on the site; but I can’t find it so I doubt many other people can.

This is the whole problem with the way Old Media is working, they’re trying to join the digital revolution but they are missing out on the little things that don’t work for the end user. It isn’t seamless.

So my solution? I’m going to email someone who they do give the address for, maybe they will know the right person to speak to about this situation, but I don’t think I should have been put into it in the first place.

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Continue reading » · Written on: 02-14-08 · 1 Comment »

One Response to “Old Media Just Doesn’t Understand”

  1. daniel wrote:

    thats crazy!

    February 14th, 2008 at 11:54 pm

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