Jonathan Davies

Yesterday I was reading through The Sunday Telegraph’s Seven Magazine and was happy to see that their main article and theme to the whole issue of the magazine was the internet. I don’t think mainstream media covers technology related subjects nearly enough as they should. My guess as to why is simply because they think people won’t understand what they are talking about.

In some cases this may be true, but I think the public are underestimated as to how much they can handle. I mean, sure I don’t expect an article on php to appear in the local newspaper. But I think that most people would be able to grasp how to use some of the slightly more complex software out there like Photoshop Elements or even a guide to linux distros - or at least I would be willing to give it a go.

I’m sure that newspapers and magazines get enough feedback to see if something is accepted. It’s not as easy in print publishing as it is on the web to see what people like and do not like. You can see how popular certain pages are and where people are attracted to, which ads people click more etc. Something that you can’t do in print publishing - all you have is feedback. But think about it. Maybe we are giving feedback on the web, but not voluntarily.

You can get a lot more information from what someone does apposed to what someone says. Simply because they never tell you everything. And of course with the web you have the option of having both.

What do you think about non voluntary feedback? Should all your online habits be tracked so content can be made to suit your interests and ads can be made that show things that may affect you. Or do you think that the best type of feedback is that given.

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