Jonathan Davies

Apple as of late have starting working with lots more companies to bring a better experience to its users. They’ve worked with Google on integrating YouTube and Google Maps into the iPhone. Yahoo! have also helped integrate some of their widgets into the iPhone.

There has also been an advent of rumors that Apple is working with Google to add live video streaming to iTunes as well.

An interesting idea which has pushed me to talk about how the tech industry especially, are starting to collaborate a lot of their products. Why would they do this?

Increasing awareness is a major factor. Having that name in the search box every time you want to search is a big selling point. I wonder how much Google pays Mozilla to have their search as the default search in Firefox ?

You’ve also got to think about the people that you are trying to reach, maybe you want to go into a new market where making a brand new product wouldn’t be appropriate. Instead you could confer with another company with a strong product already in that market. Sure, the initial cost might be great but if people start to recognize you as a player then half of the work is already done.

Integration is great for consumers, if they can do something with one app instead of another two others they’re happy. It’s a simple message but can be a lot harder to put into practice.

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