PageMorph

PageMorph, a new form of ‘homepage takeover’ ads:

Thoroughly immersing audiences in an ad experience, the PageMorph takeover format is just what marketers and publishers are looking for, according to Erin Quist, vice president of enterprise solutions at EyeWonder.

This paragraph sums up everything that is bad about the entire concept. Really, it should be what the readers are looking for – more relevant advertising.